who would have thought that we once have the guts and ability to start a brand just exactly where we actually want it to arrive at. at the customers side. yes, we wont do any step without asking you. this blog will showcase the process of a lean brand development with customer involvement from the first minute. we started this blog based on a youtube video of Steve Blank, a genius entrepreneur and lecturer at various US universities.
welcome to the crowd experiment
identifying the identity of..